Study subjects were divided into two groups. One group was told to snack on a set of unadulterated chips while watching a video; the other group watched the same video but munched on a supply of chips in which one in every seven chips was dyed red. Researchers then repeated the experiment, inserting a red chip for every five normal ones.Apparently, test subjects eating red chips ate less overall than the people eating regular food. This is supposed to be some sort of great victory for science because now there's a convenient and easy way for chip companies to get their customers to eat less chips.
Leaving aside for a moment why any company would ever want to do such a thing, I just want to remind everyone how horrifying it is that there are so-called "food scientists" out there sitting in laboratories plotting new ways to "nudge" people into making FDA-approved correct healthy choices. And it's all funded primarily by tax money.